Understanding Customer Personalities: A Comprehensive GuideLearn how understanding the value hierarchy can shape targeted approaches for each customer personality, enhancing your retail success.
DCS is proud we now have gained Organic certification from the Soil Association. This is another step on our journey to help the environment and become a more sustainable business.
Getting it right is more important than being first… right?
In consumers’ minds, that’s not true. Consumers’ impressions are binary: there’s ‘number one’ and then there’s ‘everybody else’. Differentiation means owning consumer consciousness. Consciousness creates differentiation. Without it, you’re just everyone else…
2020 has been a transformational year… for all the wrong reasons. Phenomenal growth in Internet of Things technology, which normally takes years, has happened overnight.
It’s not a blip – it’s just business evolution, and the wholesale channel must mature its approach to creating ever more customer-centric experiences in order to grow sustainably.